Cross-Border Commerce: Bridging Culture, Technologies and Markets
跨境商务正当红
Lin Li
MINISO USA
CEO
名创优品
美国公司 总经理
Mr. Lin Li has been the CEO of MINISO USA since 2022. Previously, he served as the Head of MINISO India from March 2019. MINISO is a global lifestyle retail brand. Founded by CEO Ye Guofu in 2013, MINISO has 5,791 stores globally as of June 30, 2023.
Mr. Li joined MINISO in 2018, bringing over 15 years of experience in the IT industry. During his tenure at MINISO India, the number of MINISO stores in the country grew threefold in just three years. Since taking responsibility for MINISO’s USA operation, Mr. Li has successfully led the brand from loss to profitability in the USA market within a few months. MINISO USA has achieved more than 100% growth in 2022 and 2023 under his leadership.
Baron Wang
Longham Group
Founder
朗翰科技
创始人
With more than 10 years of global marketing experience, Baron has enabled the successful expansion of thousands of Chinese enterprises overseas, resulting in a cumulative GMV turnover of over 180 million US dollars. Additionally, he has successfully developed over 50 international crowdfunded explosive product initiatives and rendered extensive services to prominent brands such as Anker, Xiaomi, and Ninebot.
Demi Shi
Douyin E-Commerce Global
Head of Brand Partnerships
抖音电商全球购
北美品牌合作总监
Demi Shi currently heads up Brand Partnerships at Douyin E-commerce Global for the North Americas Region.
With over 600 million daily active users, Douyin leads China's short video app scene. As a pioneer in the China cross-border E-commerce sector since 2015, Demi’s passion lies in engaging American brands and partners to expand their presence and be successful in China. Leveraging her expertise, Demi guides brands through China market entry solutions to ensure a successful launch on the premium online channel social e-commerce platform.
Prior to ByteDance, Demi worked for Alibaba Group’s Tmall Global for 5 years overseeing Fashion and Beauty categories.
Ivy Yang
Wavelet Strategy
Founder
FT Columnist
小波咨询创始人
金融时报专栏作家
Ivy Yang is the founder of Wavelet Strategy, specializing in thought leadership and strategic PR consulting for Chinese companies in the global marketplace. Ivy writes a column for FT Chinese about strategies of Chinese technology businesses in the global market. She also writes an English language newsletter “Calling the Shots” that aims at closing the communication gap between China and the U.S.. Ivy holds a B.A. in Media, Communication, and Culture from NYU and an MBA from Columbia Business School.
Steven Zhang
JD Logistics
Head of Americas
京东物流
美洲负责人
JD International Logistics Department: Head of Logistics, Americas Region; Executive President, American International Logistics Association. Joined JD Group in 2017, overseeing express delivery, cold chain, and pharmaceutical supply chain in Southwest China. With 13+ years in end-to-end supply chain management, specializing in apparel, FMCG, 3C, and beverages. In 2021, transitioned to international supply chain, leading JD Logistics in Australia, New Zealand, Japan, Korea, and Asia-Pacific. Extensive experience in B2C e-commerce fulfillment, serving Fortune 500 multinationals, brands, and e-commerce platforms. Dedicated to delivering comprehensive international logistics solutions for B2C and B2B customers.
Vivian Zhu
Xiaohongshu for Business
Head of Global Business Solutions North America
小红书商业化跨境北美地区负责人
Vivian Zhu, Head of North America Cross-border Business at Xiaohongshu, brings 10 years of e-commerce, social media, and retail expertise from Los Angeles, focusing on both Chinese and mainstream markets. Her role at Xiaohongshu involves assisting brands in enhancing their recognition in global Chinese markets. With prior experience at Yamibuy, JD, and Youhaoxi (a leading MCN), she has successfully led initiatives such as the school ambassador program, overseeing up to 300 ambassadors at its peak. Additionally, she achieved success in TikTok e-commerce, generating $100,000 GMV per single product per creator through short videos, and $200,000 GMV for one category in monthly live streaming.